The new Louis Vuitton’s campaign shot in South Africa

Louis Vuitton has released its new advertising spring campaign, titled ‘’Spirit of Travel’’ for the next generation.

This campaign film was shot in South Africa by photographer Peter Lindbergh and styled by Carine Roitfeld, editor of CR Fashion Book and global fashion director of Harper’s Bazaar.

Models Edie Campbell and Karen Elson are featured in the campaign.


Louis Vuitton’s “The Spirit of Travel” film shows models strolling alongside leopards and feeding giraffes. This 90-second video acts as both a campaign film and travel brochure, giving the viewer an idea of where to take Louis Vuitton’s luggage, while reminding consumers of the brand’s travel heritage.

Elson and Campbell traipse around in clothes from Vuitton’s spring and resort collections and carry monogrammed bags that include two new styles, all handpicked by the campaign’s stylist, Carine Roitfeld.

French fashion house Louis Vuitton released a video shot during the filming of its safari-themed print advertising campaign to further explain its ideology.

by Sébastien Charrieras