Elegance and French flair, Longchamp Boutique opening

Type of Event: Special Opening
Venue: Longchamp Boutique in the V&A Waterfront
About the client: Longchamp is a French luxury leather goods company founded in Paris in 1948. The company has boutiques all around the world, in the most luxurious places, and their designs are worn by the biggest fashion icons.

Longchamp Boutique

French luxury House Longchamp took its first step in Cape Town with the opening of a boutique in the splendid V&A Waterfront. Reputed worldwide for its French flair and its fresh and inspiring creativity, Longchamp choose XO Events to organize an opening event at its image. Organized exclusively for the South African fashion & luxury press the company wanted a special event to discover the stylish boutique and introduce Longchamp’s new collection.

 Longchamp Opening - New collection

Evelyne, the event manager, decided to arrange a special set up in front of the boutique for a more intimate, and elegant event. Upon arrival, guests were welcome by smiling hostesses and directed to a Longchamp photo booth, created especially for the event, just like on a red carpet. A photographer immortalized the entering of Longchamp. A drink in hand, guests could wander around the boutique, and exchange with Longchamp management about the new collections and the arrival of Longchamp in the Mother City.

Luke Dale Roberts @ Lonchamp Opening

For this special occasion, we asked the much demanded Chef Luke Dale Robert, best South African Chef, to honor the brand by catering the event with his team from the Test Kitchen restaurant, best South African restaurant according to eat out awards. In a playful and refreshing spirit, the guests enjoyed the gourmet finger food, with a live trumpet performance, to highlight Longchamp elegance and French flair.

Evelyne produced a tailor made event, at the image of the brand, elegant, fresh and stylish, with a touch of South Africa.

Longchamp Opening - Finger food by Luke Dale Roberts  Longchamp Opening - Finger food by Luke Dale Roberts

by Maria Casali